LONNIE KING

Houston, TX, 77095 | (281) 770-8663 | lonnieking2012@gmail.com | www.lonniekingmedia.com

SUMMARY QUALIFICATIONS

Established, independent, and dynamic radio broadcasting professional with progressive experience in radio & television broadcast, public relations, digital streaming, and content creation in diverse industries focusing on the sports business. Recognized as a serviceoriented executive who can lead a communications team and drive messaging and media efforts. Adept at coordinating and connecting with relevant personalities in the industry, particularly in sports operations. Well-versed leader with a proven track record of story development, sports anchoring, radio broadcasting, and public speaking while utilizing effective communication strategies. Highly experienced with a solid track record of work ethic, professionalism, and accountability to promote organizational goals and objectives within the sports entertainment industry.

CORE COMPETENCIES

Radio Broadcasting | Broadcast Communication | Newsletter Creation | Video Editing | Social Media | Football | Basketball | Independent News Reporting | Local Regulations | Voice Audio Editing | Audience Communications | Media Relations | Marketing Communications | Employee Relations | Employee Coaching | Public Relations | Voice Acting | Project Management | Media Branding | Audience Targetting | Strategic Communication | Positive Vision | Team Leadership | Flexibility & Accountability

RELEVANT SKILLS & COMPETENCIES

Radio Broadcasting

Established experience in discussing, writing & rehearsing scripts for radio shows and meeting with program directors, producers, and guest personalities to successfully execute program flows.

Media Relations

In-depth knowledge in creating sharp communication strategies and written press, such as talking points, story pitches, and media briefs that match the interest of the organization’s targeted audience and marketers.

Voice Audio Editing

Well-known in the industry for voice audio editing skills by strategically selecting, recording, and piecing together the right sounds to fit the audio and story of the production.

Sports Broadcasting

Recognized broadcaster, passionate and interested in covering and attending live sporting events to provide game coverage, including play-by-play comments while analyzing team plays and understanding sports wins, losses, and strategy.

PROFESSIONAL EXPERIENCE

On-Air Broadcasting:

Learfield University of Houston Sports Network | 2021 – Present

  • Create sports spiels from the press box or locker room until the end of every game while ensuring viewer & listener enjoyment.

  • Broadcast events in various sports, including women’s basketball and baseball.

Freelance, Broadcasting / Ad Production / Voice Work | 2012 – Present

  • Broadcast events in various sports, such as football, volleyball, men’s and women’s basketball, baseball, softball, and pregame/halftime show studio.

  • Accomplished different projects, including audiobooks, sports, commercials, documentaries, educational videos, promotional materials, announcements, and phone prompts according to client needs.

  • Recorded & edited high-quality audio using audio editing software to produce powerful outputs, setting imagination to reality.

  • Negotiate and enter into contracts with various production companies and the University Interscholastic League (UIL) to broadcast high school state tournaments and state championships in multiple sports on both radio and television broadcasts.

  • Play as a voice actor with different roles to establish fictional characters that perfectly match the script as provided.

HBU Huskies Sports Network | 2012 – 2021

  • Covered sports competitions and leagues play-by-play, both with and without color analysis, while ensuring entertainment to the audience.

  • Interviewed athletes and team coaches depending on current game plays and situations while safeguarding information according to the interest of the audience and fan bases.

  • Set up broadcasting equipment and ensure that same is functioning correctly to guarantee a smooth & successful live broadcast.

Radio Forecast Network 2018

  • Provided live weather reports and stories that were highly customized to be broadcasted for radio stations, enabling clients to receive information on both television and radio channels.

  • Researched fresh newsworthy information to be aired live on the radio while transitioning work days depending on the events in a fast-paced environment.

EARLIER WORK EXPERIENCE

On- Air Broadcasting:

  • FoxSportsHouston.com

  • ISP Sports (now Learfield/IMG)

  • Legacy Sports Network

  • UIL Sports Radio Network

  • Texas Sports Radio Network

Ad Production / Voice Work:

  • Big Red Sports Network

  • Legacy Sports Network

Sports and Feature Writing

  • Examiner.com/Houston

  • Legacy Sports Network

EDUCATION & PROFESSIONAL DEVELOPMENT

  • Bachelor of Arts in Journalism/Mass Communication — University of Arizona, Global Campus

  • Bachelor of Arts Major in Journalism — Texas A&M University

TECHNICAL SKILLS

  • Social Media Platforms (Facebook, IG, Twitter)

  • Microsoft Office (Word & Excel)

  • Digital Streaming Software

  • Audio Editing Software